Adam Behar
Writing & Communications Portfolio
"When Words Matter"
A
ABOUT ADAM
Creative, award-winning marketing writer and messaging strategist
20 years of standout experience in speechwriting, content marketing, public relations, and magazine publishing.
Awards/Honors
-
Best Brochure – Public Relations Society of America ; GTE Wireless: "Simplify Your Life, San Diego!"
-
Best Blog (“Autism Dad”) - Featured on national television (“The Talk” on CBS) and honored by Wordpress.
-
Baseball poem aired on NPR's "All Things Considered."
-
Author of chapter on strategic communications for college-level textbook.
-
Lyndon B. Johnson Research Fellow, UCLA
S
SPEECHWRITING
“Adam’s work on the National Conference & Summer Institutes, especially the founder’s keynote speech, was exemplary.”
Ron Ottinger, COO, AVID
Ghostwritten on behalf of Amit Singhi, global executive, COO & CFO, for the CFO Rising East Conference
"The Changing Role of the CFO"
“In conclusion, I’d offer this final observation: The four dimensions – Operator, Steward, Catalyst, and Strategist – share one common trait: Front and center are the people. People with passion, people with potential, people that want to make a positive contribution. We can create strategic plans until we’re blue in the face, but they won’t mean anything unless they’re endorsed and executed…by people. We can make all the fancy calculations we want, but numbers only have meaning when they’re analyzed and applied…by people. The job of the CFO, then, is to be a leader…of people.
When you do that, everything else falls in place.”
View more speechwriting samples.
overview here and vector art
D
DIGITAL CONTENT
Blogposts
Client: Online Stone Solutions
Headline: The Authoritative Guide to Mexican Beach Pebbles
The pounding waves of Baja California, Mexico draw surfers from all
over the world. But did you know that these same waves, over
thousands of years, have also given us Mexican Beach Pebbles?
Client: Fix Auto USA
Headline: 15 Must-Have Car Emergency Tools
Whether the culprit is a flat tire, a dead battery, inclement weather, or a collision, your car is bound to break down at some point. Even if you pay
for roadside assistance service, having the right emergency items in your trunk will enable you to fix the problem yourself or ensure you are properly prepared and protected while you wait for help to arrive.
Client: StayNTouch
Headline: Most Important KPIs for Hotels
If you avoided a speeding ticket on your way to work this morning and managed not to run out of gas, thank your KPIs. In the same way that a speedometer and gas gauge helped you reach your destination on time, key performance indicators can help hotels and resorts measure their progress and stay on track with their revenue and profit goals.
Landing Pages & White Papers
Infographics
A
ADVERTORIALS/OP-EDS
Empowering a Better World
“We can bemoan technology. We can even concede that, in some cases, it contributes to, if not causes, significant job loss. But if the god of technology can take away, he can also give in abundance. The same technology that disrupted the economy will also save the economy.
The new economy is a marriage between entrepreneurial empowerment and technological innovation. It is epitomized by promising start-ups like Empowr that envision a better world, where life is more abundant, connected, healthy, and sustainable for billions of people.”
A Model Partnership Between Law Enforcement and ecoATM
Brings Thieves To Justice
Ghostwritten for Chief Michael McCann
Director, Law Enforcement Relations
From our headquarters in San Diego, ecoATM staff view an image in real time of a suspicious individual at one of our kiosks in Everett, Washington. The person in question attempts to cash in on a cell phone; immediately, ecoATM staff contact the Everett Police Department, attaching the image of the individual. The suspect is later arrested for trafficking in stolen goods.
Throughout the country — in cities like Sacramento and San Antonio, Seattle and Spokane, and Dekalb County, Georgia — the story is the same: Police, working in partnership with ecoATM, are able to identify and apprehend these criminals....
M
Marketing Materials
Received award for best brochure from the Public Relations Society of America!
P
Press Announcements
In Memoriam: Anne Day
A former first lady of SDSU, Anne Day is remembered for her warmth and generosity.
Publicity/PR
Former first lady of SDSU, Anne Day, passed away last week at 82 after a prolonged illness.
Her husband, Thomas Day, was appointed president of SDSU in 1978. His tenure, during which he oversaw a period of tremendous growth for the university, ended with his retirement in 1996.
Bridging the Widest Gap
Raising the Achievement of Black Boys
With such a lack of focus, a student who is not geared toward college enrollment and who remains in school tends to become the “increasingly invisible student who sits in the back of the classroom and gets by,” says Adam Behar, director of public relations for the Advancement Via Individual Determination (AVID) program.
AVID has shown that these students are capable of completing a college-prep curriculum, Behar says, “if we provide access to rigorous curriculum and intensive support.” A study of AVID's 2004 African American high school seniors reported that 100 percent graduated from high school and 81 percent were accepted to a four-year college.
“Rigor and support—that's the proven formula,” Behar says.
Integrated PR Campaign: AVID
The Challenge: Plan & execute large-scale conferences in five cities over summer.
The Results: See Case Study
Publicity Placements:
Parents With Young Kids Are Focus of Campaign
to Combat Gang Recruitment
In an effort to thwart the rising tide of gang activity in San Diego County, a community
partnership this week launched a public information campaign to help parents keep their
kids safe from gangs.
Developed by LEAD San Diego Fellows, the bilingual campaign will target parents with
children ages eight to 13 - those considered most vulnerable to gang recruitment efforts.
Read MORE.
Adam led a group of LEAD Fellows in developing and launching a Gang Prevention Hotline in partnership with the San Diego Police Department and San Diego City Schools
T
TESTIMONIALS
“Thank you! Also, thank you for additional funny tid bits. You are incredibly talented! I am going to practice running through the whole thing this weekend several times and see where I am landing on my timing. It has been a tremendous pleasure working with you on this Adam. I hope we get to work together again.”
Gretchen Bladek, Google
01
“Adam’s work on the National Conference and Summer Institutes, especially the founder’s keynote speech, was exemplary. He delivered materials and media in an expeditious manner with superior results. Adam is also an excellent trainer.”
Ron Ottinger, COO, AVID
02
"I've had the pleasure of working with Adam, who consistently produces writing that is original, highly readable, and well-researched. He is highly communicative, and always hits his deadlines."
Carly Miller, Content Manager, Ignite Visibility
03
C
CONTACT ADAM
Fill in the form and I will contact you within 24 hours. Thanks for your interest!